Features Datasources Workflows Who it's for How it works About Get early access
6 personas Same product, different starting features

Who it's for.

Most AI-visibility stacks make you learn the MCP. Peecockpit collapses 3-7 expert tool calls into one department-shaped answer per page, so a PR lead, ecom merchandiser, or CMO gets the same depth as an in-house operator without the MCP fluency. Five operator personas mirror Peec's own model; the sixth is the department user the others build for.

IH

In-house brand

One brand, owned end to end.

In-house teams want the full-funnel join (Inspection + GSC + Peec + Glippy + GA4 + logs) joined on the URL. The cockpit views (morning briefing, weekly brief, action queue) drive the team without daily standups.

Jobs to be done
  • Open one URL, see citations + bots + GA4 revenue + GEO readiness
  • Receive a Slack briefing at 07:00 with what moved overnight
  • Run a gap-to-brief from competitor citation to CMS draft
  • Track the tracked_id loop from action → retrack → outcome
Start here
Full URL report
The hero composite: six data sources joined on the canonical URL.
Morning briefing
What moved overnight. One Slack-ready screen at 07:00 local.
Action queue
Opportunities routed to the team that can move the metric.
 ◎
Semantic Gap Engine
Per-prompt Gap Score routed to an owner and an MCP chain. The 'one best move' surface.
AG

Agency activator

Run 30 clients out of one cockpit.

Agencies managing many brands need an inbox-style portfolio view, white-label briefs, and one-click consultant artifacts. Peecockpit's portfolio scanner ranks anomalies by severity × MRR so you spend Monday on the noisiest five clients, not on a spreadsheet.

Jobs to be done
  • Spot the top 5 client anomalies before the standup
  • Auto-generate a white-label CMO brief on Monday morning
  • Pitch a new prospect with a live snapshot in under 60 seconds
  • Apply a citation gap → outreach chain across the whole book
Start here
Portfolio anomaly scanner
Agency-wide: severity × MRR across every client, one inbox.
Weekly CMO brief
A print-optimized narrative doc, emailed Monday morning.
Prospect snapshot
Domain-in → deliverable-out. The BD cold-email hook.
Action queue
Opportunities routed to the team that can move the metric.
CO

Consultant

Ship the audit before the call ends.

Solo or boutique consultants run audit + BD motions. The prospect snapshot, top-cited-source teardown, and three-slide pitch deck become billable artifacts inside one workflow.

Jobs to be done
  • Cold-pitch a prospect with a one-page AI-visibility audit
  • Produce a board-ready M&A AI-search exposure report
  • Generate a 3-slide pitch deck from live prospect data
  • Run a teardown on a top-cited competitor URL
Start here
Prospect snapshot
Domain-in → deliverable-out. The BD cold-email hook.
Full URL report
The hero composite: six data sources joined on the canonical URL.
Competitor watch
SoV trends, hash-monitor diffs on cited pages, alternatives-to radar.
Weekly CMO brief
A print-optimized narrative doc, emailed Monday morning.
EN

Enterprise

Multi-market, multi-brand, multi-language.

Enterprise needs portfolio rollups, multi-market visibility, English-fan-out leakage detection, and a quarterly board-ready deliverable. Branded export pipelines plug into Contentful or Google Docs.

Jobs to be done
  • See SoV + sentiment across 10+ country markets in one heatmap
  • Catch markets winning locally but losing in English fan-out
  • Roll a quarterly GEO board report through Google Docs MCP
  • Audit AI-search exposure for an M&A target
Start here
Multi-market visibility rollup
Enterprise multi-country SoV, fan-out leakage, local briefings.
Quarterly GEO board report
A 30-60 page book-style deliverable for the board meeting.
Portfolio anomaly scanner
Agency-wide: severity × MRR across every client, one inbox.
Weekly CMO brief
A print-optimized narrative doc, emailed Monday morning.
EX

Early explorer

First-value in five minutes.

Newcomers want a low-friction first signal. Drop a URL into the report and get the full-funnel join in one screen (bots, index, citations, sessions, revenue, GEO readiness) without setting up tracking.

Jobs to be done
  • Audit one URL and learn what's broken in one screen
  • See if AI mentions your brand at all, and what it says
  • Find one quick win per week without a full setup
  • Plug Peec MCP into Claude Desktop and start chatting
Start here
Full URL report
The hero composite: six data sources joined on the canonical URL.
Morning briefing
What moved overnight. One Slack-ready screen at 07:00 local.
Prospect snapshot
Domain-in → deliverable-out. The BD cold-email hook.
Action queue
Opportunities routed to the team that can move the metric.
DE

Department user

PR, merch, marketing, exec - without learning the MCP.

PR leads, ecommerce merchandisers, content marketers, and execs who own a metric but not the AI-search stack. The 3-7 expert MCP calls behind every page are already chained; the surface speaks the department's language - sentiment drift, shopping whitespace, AI-sourced revenue, weekly summaries - not tool calls and IDs.

Jobs to be done
  • Read a daily morning briefing without opening a query tool
  • See sentiment drift on your brand across models without pulling raw chats
  • Spot the shopping queries you're invisible for without writing a single MCP call
  • Get a weekly exec digest you can forward to a CMO with no editing
Start here
Morning briefing
What moved overnight. One Slack-ready screen at 07:00 local.
PR workspace
Narrative & sentiment, citation ecosystem, outreach targets.
Ecom intel
Peec data for non-GEO ecommerce: shopping whitespace, PDPs, chat-mined products.
Weekly CMO brief
A print-optimized narrative doc, emailed Monday morning.

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