Competitor watch

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Competitor watch

SoV trends, hash-monitor diffs on cited pages, alternatives-to radar.

Per-competitor profile cards with SoV sparkline and cluster dominance. Hash-monitor diffs on every cited competitor URL so content edits surface. Alternatives-to radar flags new brands entering tracked prompts.

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For:In-house brandAgency activatorEnterpriseConsultant

app.peecockpit.pro/competitors

Competitors tracked

named + new entrants

Biggest gainer

Snowflake

+3.2 SoV · 7d

Hash-monitor diffs

cited-page edits

New entrants

first-seen this week

snowflake.com/data-residency · diff +218 bytes

Added: "EU sovereign cloud" claim. Citation rate +14%.

databricks.com/lakehouse · diff −340 bytes

Removed: pricing table. Lost cite on "lakehouse cost compare."

New entrant: contentful.com

First seen in "alternatives to Akeneo" · Apollo contact found

What it does

Why this surface exists.

Know which competitor gained the most SoV this week, and on which placements
Learn the competitor's GEO playbook passively by hash-monitoring their cited pages
Catch new entrants the moment they appear in 'alternatives to Y' prompts
Trigger a response brief the same day the placement goes live

Workflow

The chain that runs behind the page.

4-step composite. Every tool call is logged for the tracked_id audit.

Profile each competitor

Peec get_brands_report delta per competitor, per cluster, per model. Sparkline + dominance chip.

Peec · get_brands_report

Hash-monitor cited pages

Every competitor cited URL is hashed daily; on diff, a Firecrawl re-scrape captures the content change.

Search SentinelFirecrawl

Scan alternatives-to

Weekly snapshot of 'alternatives to' prompts. New brands entering the shortlist surface in the radar card.

Peec · list_chatsPeec · get_chat

Triage

Major gains trigger an action card with the cited placements, the quoted passage, and a response brief.

Action queue

Datasources used

Where the numbers come from.

Each datasource has a provenance chip on the live dashboard, so you always know whether a number came from a live MCP call, a cached snapshot, or a fallback.

Peec AI MCP

Citation

Citations, share of voice, sentiment, search-query fan-out, prompt suggestions.

Brand mentions per model · per clusterShare of voice deltasCited URLs + url_classificationsearch_queries fan-out

Server access logs

Crawl

AI bot crawl activity (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, Google-Extended).

Per-bot last-hit timestampHits per URL per dayNon-200 errors for AI user-agentsEmerging crawler detection

All 6 datasources →

Join the early-access list

You'll get an invite when we open the next batch, plus one short email when we ship a new feature page. No drip campaign, no spam.

Early-access invites go out in small batches. Unsubscribe anytime.

Why this surface exists.

The chain that runs behind the page.

Where the numbers come from.

Where this connects.

Join the early-access list