Weekly brief

Weekly CMO brief

A print-optimized narrative doc, emailed Monday morning.

SEO + Marketing + PR rolled into a single doc: white-label logo, client palette, TL;DR up top, appendix detail at the back. Exports via Google Docs MCP or PDF. Agencies ship this without opening Figma.

For:Agency activatorIn-house brandEnterprise
app.peecockpit.pro/weekly-brief
Weekly brief
Grandia · Week of Apr 20
TL;DR · top 3 movements · SEO + Marketing + PR roll-up · appendix
SoV Δ 7d
+2.1pp
AI revenue Δ
+18%
Actions shipped
12
New placements
7
Sections
7
incl. appendix
Clients covered
30
portfolio mode
Delivery
Mon 08:00
per client TZ
Format
PDF + Doc
Google Docs MCP
What it does

Why this surface exists.

Workflow

The chain that runs behind the page.

4-step composite. Every tool call is logged for the tracked_id audit.

1
Aggregate week deltas

Peec brands/domains deltas, GSC 7d delta, GA4 AI revenue delta, Ahrefs Firehose API new placements, decay spike.

Peec · get_brands_reportGSC · search_analyticsGA4 · runReportAhrefs Firehose API (SSE, not MCP)
2
Rank insights

Claude scores the week's 30+ data movements down to the three most important, writes the TL;DR.

Claude · Messages API
3
White-label and render

Logo + palette + typography from agency Style settings are applied before export.

Google Docs MCPContentful MCP
4
Deliver

Email to the client distribution list with the appendix attached and the Slack summary posted in parallel.

Gmail MCPSlack MCP
Datasources used

Where the numbers come from.

Each datasource has a provenance chip on the live dashboard, so you always know whether a number came from a live MCP call, a cached snapshot, or a fallback.

Peec AI MCP
Citation
Citation

Citations, share of voice, sentiment, search-query fan-out, prompt suggestions.

Brand mentions per model · per clusterShare of voice deltasCited URLs + url_classificationsearch_queries fan-out
Reach
Reach

Impressions, clicks, average position by query and page.

Top queries per URLImpressions vs clicks (zero-click gap)28-day position driftDecay candidates split-window
GA4 / Adobe / PostHog
Revenue
Revenue

Sessions, engagement, conversion, revenue, segmented by canonical AI source.

AI-referral sessions by sourceConversion rate · AOV · time-to-convertRevenue per AI-cited pageSampling flag above ~10M events/day
Server access logs
Crawl
Crawl

AI bot crawl activity (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, Google-Extended).

Per-bot last-hit timestampHits per URL per dayNon-200 errors for AI user-agentsEmerging crawler detection
Glippy: GEO readiness
Readiness
Readiness

Per-URL GEO readiness score, missing schema, chunkability hints.

GEO score + gradeTop issues (schema, headings, chunkability)Quick facts for the URL
Related

Where this connects.

Join the early-access list

You'll get an invite when we open the next batch, plus one short email when we ship a new feature page. No drip campaign, no spam.