Morning briefing

Morning briefing

What moved overnight. One Slack-ready screen at 07:00 local.

The single-surface cockpit that tells a brand lead what changed in AI visibility since they closed their laptop. Per-client, pre-aggregated, delivered before the first standup.

For:In-house brandAgency activatorEarly explorer
app.peecockpit.pro/morning-briefing
SoV delta · 24h
+4.1
Perplexity
New citations
5
3 prompts
Competitor gains
2
Snowflake, Databricks
Dropped coverage
1
data residency EU
+4.1 SoV · Perplexity
cluster: dedicated tenancy · enterprise SaaS
Snowflake +3.2 SoV
alternatives-to cluster · ChatGPT
−1.8 SoV · ChatGPT
data residency EU · sentiment dipped
SoV delta · 24h
+4.1
Perplexity
New citations
5
3 prompts
Competitor gains
2
Snowflake, Databricks
Dropped coverage
1
data residency EU
What it does

Why this surface exists.

Workflow

The chain that runs behind the page.

4-step composite. Every tool call is logged for the tracked_id audit.

1
Read last-24h deltas

Peec.get_brands_report(delta=1d) surfaces the biggest SoV movers per cluster, per model.

Peec · get_brands_reportPeec · list_prompt_suggestions
2
Diff citations and mentions

New citations are reconciled with yesterday's snapshot; adjectives compared via embeddings.

Peec · list_chatsPeec · get_chat
3
Pull overnight AI sessions

GA4 ai_source dimension rolls yesterday's sessions, conversions, and revenue per AI referrer.

GA4 · ai_referral_sessionsPostHog · funnels
4
Route to Slack

Claude writes a six-line summary, renders the pastel card stack as an image, and posts to the client channel.

Claude · Messages APISlack · postMessage
Datasources used

Where the numbers come from.

Each datasource has a provenance chip on the live dashboard, so you always know whether a number came from a live MCP call, a cached snapshot, or a fallback.

Peec AI MCP
Citation
Citation

Citations, share of voice, sentiment, search-query fan-out, prompt suggestions.

Brand mentions per model · per clusterShare of voice deltasCited URLs + url_classificationsearch_queries fan-out
GA4 / Adobe / PostHog
Revenue
Revenue

Sessions, engagement, conversion, revenue, segmented by canonical AI source.

AI-referral sessions by sourceConversion rate · AOV · time-to-convertRevenue per AI-cited pageSampling flag above ~10M events/day
Reach
Reach

Impressions, clicks, average position by query and page.

Top queries per URLImpressions vs clicks (zero-click gap)28-day position driftDecay candidates split-window
FAQ

Common questions.

Is this a PDF or a Slack message?

Both. The page is print-optimized for single-screen screenshotting, and the same payload renders as a Slack Block Kit card so a bot can post it hands-free.

How early is 'overnight'?

The aggregation window is the last 24 hours in the client's local timezone. Default send time is 07:00; the send-to-Slack button also runs on demand.

Related

Where this connects.

Join the early-access list

You'll get an invite when we open the next batch, plus one short email when we ship a new feature page. No drip campaign, no spam.