$ AI channel P&L

AI channel P&L

Treat AI as a revenue line item, not a reporting curiosity.

Stacked revenue by channel with AI broken out into Overviews, Direct, and Referral. Per-model conversion quality. Top-200 cited pages ranked by attributed revenue. The artifact that unlocks GEO budget.

For:In-house brandEnterprise
app.peecockpit.pro/pnl
AI sessions 28d
12,480
+22% WoW
AI revenue
$186k
4.2% CR
Pipeline $
$412k
HubSpot + Stripe
Best model
Claude
5.8% CR · $96 AOV
Organic · 38%Paid · 22%AI · ChatGPT · 16%AI · Perplexity · 12%AI · Claude · 6%Email · 4%Social · 2%
AI sessions 28d
12,480
+22% WoW
AI revenue
$186k
4.2% CR
Pipeline $
$412k
HubSpot + Stripe
Best model
Claude
5.8% CR · $96 AOV
What it does

Why this surface exists.

Workflow

The chain that runs behind the page.

4-step composite. Every tool call is logged for the tracked_id audit.

1
Segment sessions by ai_source

The canonical ai_source dimension normalises ChatGPT, Perplexity, Claude, Gemini, Copilot, Bing chat, Phind, You, DuckAssist, Brave + Google AI Overviews.

GA4 · ai_referral_sessionsPostHog · cohorts
2
Join to cited URLs

Each cited URL carries its session + revenue attribution, so a single page's AI contribution is legible.

Peec · get_url_reportGA4 · landing page revenue
3
Cross-check to pipeline

HubSpot deal-source and Stripe subscription revenue close the attribution chain.

HubSpot · search_dealsStripe · list_subscriptions
4
Flag sampling

If GA4 reports sampling_metadatas, a Sampled chip surfaces with the sampling ratio so numbers are not over-trusted.

GA4 · sampling probe
Datasources used

Where the numbers come from.

Each datasource has a provenance chip on the live dashboard, so you always know whether a number came from a live MCP call, a cached snapshot, or a fallback.

GA4 / Adobe / PostHog
Revenue
Revenue

Sessions, engagement, conversion, revenue, segmented by canonical AI source.

AI-referral sessions by sourceConversion rate · AOV · time-to-convertRevenue per AI-cited pageSampling flag above ~10M events/day
Peec AI MCP
Citation
Citation

Citations, share of voice, sentiment, search-query fan-out, prompt suggestions.

Brand mentions per model · per clusterShare of voice deltasCited URLs + url_classificationsearch_queries fan-out
Reach
Reach

Impressions, clicks, average position by query and page.

Top queries per URLImpressions vs clicks (zero-click gap)28-day position driftDecay candidates split-window
Related

Where this connects.

Join the early-access list

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