Treat AI as a revenue line item, not a reporting curiosity.
Stacked revenue by channel with AI broken out into Overviews, Direct, and Referral. Per-model conversion quality. Top-200 cited pages ranked by attributed revenue. The artifact that unlocks GEO budget.
4-step composite. Every tool call is logged for the tracked_id audit.
The canonical ai_source dimension normalises ChatGPT, Perplexity, Claude, Gemini, Copilot, Bing chat, Phind, You, DuckAssist, Brave + Google AI Overviews.
Each cited URL carries its session + revenue attribution, so a single page's AI contribution is legible.
HubSpot deal-source and Stripe subscription revenue close the attribution chain.
If GA4 reports sampling_metadatas, a Sampled chip surfaces with the sampling ratio so numbers are not over-trusted.
Each datasource has a provenance chip on the live dashboard, so you always know whether a number came from a live MCP call, a cached snapshot, or a fallback.
Sessions, engagement, conversion, revenue, segmented by canonical AI source.
Citations, share of voice, sentiment, search-query fan-out, prompt suggestions.
Impressions, clicks, average position by query and page.
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