Datasources: six per-URL signals plus seven specialist integrations, joined on the canonical URL

Server access logs

Crawl · powers 10 feature pages

Crawl

AI bot crawl activity (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, Google-Extended).

Signals

Per-bot last-hit timestampHits per URL per dayNon-200 errors for AI user-agentsEmerging crawler detection

Three adapters share one BOT_RULES classifier: Cloudflare Logpush → R2 → D1 (production), the BotsAnalyser API (api.botsanalyser.com, turnkey AI-bot traffic feed), and a static-JSON access-log driver for the Grandia demo.

Used by

Action queue Weekly brief Quarterly report URL report Content journey Bot health Competitor watch Decay queue

GSC: Inspection API

Index · powers 7 feature pages

Index

Per-URL coverageState, canonical conflicts, robots, render, rich-result eligibility.

Signals

coverageState bucketgoogleCanonical vs userCanonicalrobotsTxtState · pageFetchStatelastCrawlTime

Wired live with a 2000/day/property quota guard via a tiered (T1 daily / T2 weekly / T3 monthly) priority queue.

Used by

Action queue Quarterly report URL report Content journey Index health Portfolio scanner MCP Console

GSC Wizard

Reach · powers 16 feature pages

Reach

Impressions, clicks, average position by query and page.

Signals

Top queries per URLImpressions vs clicks (zero-click gap)28-day position driftDecay candidates split-window

Powers /decay split-window decay analysis and the Google performance funnel tile.

Used by

Morning briefing Action queue AI channel P&L Weekly brief Quarterly report URL report Content journey Semantic Gap

Peec AI MCP

Citation · powers 22 feature pages

Citation

Citations, share of voice, sentiment, search-query fan-out, prompt suggestions.

Signals

Brand mentions per model · per clusterShare of voice deltasCited URLs + url_classificationsearch_queries fan-out

Anchor MCP at api.peec.ai/mcp. Reads through PeecClient with snapshot fallback when the token isn't set.

Used by

Morning briefing Action queue AI channel P&L Weekly brief Quarterly report URL report Content journey Semantic Gap

Glippy: GEO readiness

Readiness · powers 9 feature pages

Readiness

Per-URL GEO readiness score, missing schema, chunkability hints.

Signals

GEO score + gradeTop issues (schema, headings, chunkability)Quick facts for the URL

Wired via stdio MCP; surfaced on the URL report and on Console connections.

Used by

Action queue Weekly brief Quarterly report URL report Semantic Gap SEO workspace Prospect snapshot Portfolio scanner

GA4 / Adobe / PostHog

Revenue · powers 14 feature pages

Revenue

Sessions, engagement, conversion, revenue, segmented by canonical AI source.

Signals

AI-referral sessions by sourceConversion rate · AOV · time-to-convertRevenue per AI-cited pageSampling flag above ~10M events/day

ai_source dimension covers ChatGPT, Perplexity, Claude, Gemini, Copilot, Bing chat, You.com, Phind, DuckAssist, Brave + Google AI Overview srsltid.

Used by

Morning briefing Action queue AI channel P&L Weekly brief Quarterly report URL report Content journey PR workspace

Specialist MCP servers + APIs

Plus seven specialist integrations.

The six anchors above are the join keys. These seven ride on top: link graph, real-time backlinks, SERP monitoring, rendered scrape, AI-bot traffic feed, UGC mentions. Each one shows up as its own row on the MCP Console with live status, latency, and a Connect modal.

Ahrefs

MCP · docs.ahrefs.com/api/

MCP

Backlink + organic-traffic + keyword data per URL. Powers competitor backlink analysis and PR target discovery.

Ahrefs Firehose

SSE API · firehose.com/api-docs

SSE API

Real-time backlink stream consumed via an in-process SSE adapter. Feeds the Content journey external-mentions track and PR pickups.

Majestic

HTTP API · majestic.com

HTTP API

Trust Flow + Citation Flow + referring-domain authority. Surfaced on the URL report's geo-readiness tile and the Content journey backlink lead-time chart.

Search Sentinel

MCP · own (stdio)

MCP

URL-snapshot + Core Web Vitals + CrUX monitor. Catches SERP layout changes and silent template regressions on tracked pages.

Firecrawl

MCP · mcp.firecrawl.dev

MCP

Rendered-HTML scrape with extraction. Powers the Draft-with-AI content workflow and the competitor PDP scrape watch in Ecom intel.

BotsAnalyser

HTTP API · api.botsanalyser.com

HTTP API

Turnkey AI-bot traffic feed (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, …) when you don't have Cloudflare Logpush wired up. Drop-in driver for the access-log layer.

Reddit MCP

MCP · github.com/jordanburke/reddit-mcp-server

MCP

Subreddit + thread + mention search. Feeds external mentions on the Content journey and surfaces UGC pickups on the PR workspace.

Bring your own stack

Already paying for a different tool? Plug it in.

Agencies and in-house teams rarely start clean. If your contract still has 14 months to run on Semrush, or your client is on Adobe Analytics not GA4, or the data team standardised on Profound for prompt tracking, that's fine. Every layer is an MCP adapter or a thin HTTP wrapper. Drop yours in alongside ours and the funnel join, action routing, and tracked_id loop keep working.

Other AI-search prompt tracking

Adapter

Profound, Otterly, AthenaHQ, AIPRM tracking, Daydream, Mira, BrightEdge AI Catalyst, Conductor AI Search, Semrush AI Toolkit

Plug another tracker alongside Peec when an agency or client is mid-contract. The composite tool merges brand-mention rows on the canonical URL, with no reporting double-up.

SEO data providers

Adapter

Semrush, Sistrix, seoClarity, Conductor, BrightEdge, Moz, SE Ranking, Serpstat, Mangools, Advanced Web Ranking, Authoritas, AccuRanker

Swap or stack on top of Ahrefs + Majestic. The funnel-stage tile reads from whichever provider is connected; competitor and decay reports re-route automatically.

Analytics & product analytics

Adapter

Adobe Analytics, Mixpanel, Amplitude, Heap, Segment, Snowplow, Matomo, Plausible, Fathom, PostHog, Pendo, FullStory

Map your event schema to the canonical ai_source dimension once; AI-channel P&L, Morning briefing, and the URL-report Traffic tile read from your warehouse going forward.

Search Console alternatives & log providers

Adapter

Bing Webmaster Tools, Yandex Webmaster, Naver Search Advisor, OnCrawl, Botify, Logflare, Cloudflare Logpush, AWS CloudFront logs, Fastly, Akamai mPulse

Point the access-log driver at any of these. The BOT_RULES classifier is shared, so emerging-crawler detection and per-bot last-hit timestamps work the moment the feed lands.

CRM, CMS & marketing suites

Adapter

HubSpot, Salesforce, Marketo, Pardot, ActiveCampaign, Klaviyo, Iterable, Braze, Customer.io, WordPress, Webflow, Contentful, Sanity, Storyblok, Shopify, BigCommerce

Close the loop end-to-end: action card → draft → CMS publish → CRM lifecycle update → AI-channel revenue. Each integration is one MCP server or webhook adapter behind the same write-queue gate.

Outreach, social & UGC signals

Adapter

Apollo, Hunter, LinkedIn Sales Navigator, BuzzStream, Pitchbox, Muck Rack, Cision, Hacker News, X/Twitter, Mastodon, YouTube comments, Discord, Slack

PR workspace + Content journey external-mentions track expand the moment a new feed is connected. tracked_id attribution stays consistent across channels.

Don't see your provider? It's usually a one-day adapter. The composite-tool surface is the same for any source that returns rows keyed on URL or brand.

The data sources.

Plus seven specialist integrations.

Already paying for a different tool? Plug it in.

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